Austin Rugby and Lance Armstrong’s New Website

From Austin Rugby:

Austin Rugby was asked to participate in Lance Armstrong’s new website livestrong.com which was recently released. Our very own Mark Brewerton and team are THE source for rugby information on this amazing site. The site is a free site and is gearing up to be the best source for health information on the web. Described to us as a mix of Web MD, fitness info, and instructional how to videos aimed at getting people interested in different physical activities. Check it out!!

Please see the statesman article below, and towards the bottom of the page I ran a search on the site for rugby and you can see our 10+ videos!

New LiveStrong site acts as virtual health coach
Lance Armstrong’s new Web site has tools aimed helping people reach fitness goals.
By Mary Ann Roser

Want to lose weight? Be healthier? Change your lifestyle?

Seven-time Tour de France winner Lance Armstrong has a coach for you.

The Lance Armstrong Foundation and Demand Media, a social media company with offices in Austin, are launching a Web site today with 600,000 pages of content on health, fitness and wellness. The site, www.livestrong.com, includes information from doctors and other experts, exercise tips on everything from flattening flabby abs to improving overall workouts, and an array of help on such topics as quitting smoking and dieting, including a “daily plate,” which tracks calories for those on the path to lowering their weight.

“People love coaches,” Armstrong said Monday, “and this is just another coach for them, if they want it.”

The site is free, and unlike livestrong.org, which is dedicated to cancer survivors and their families, livestrong.com is for anyone who wants to make change, Armstrong said.

“The polls will tell that 85 (percent) to 90 percent of Americans want to change something about their life or their lifestyles, but only 40 percent of them get started doing it,” he said.

The obesity epidemic, soaring diabetes rates and other unhealthy trends have America heading to a “perfect storm” the health care system is not prepared to handle, he said.

The site enables people to work in groups, like the one with 100 women who tested the “daily plate” to collectively lose 1,000 pounds and got messages when they needed to step up their exercise to counteract their daily calories, said Larry Fitzgibbon, general manager of livestrong.com.

“We think this is one of the killer (applications),” Fitzgibbon said. “There are sites for this on the Web, but they cost money.”

Fitzgibbon says the site is one of the few that combine the health and fitness information a person might be seeking on the Web.

Articles on the site, such as “Four Ways to Treat Bacterial Infections,” or “Five Things You Need to Know About Lipomas,” are delivered in a short, simple style. Armstrong said he’s not worried about the site being too simplistic.

“I would prefer to err on the side of a little more simple than too complicated,” he said. “The site will evolve.”

http://www.livestrong.com/search?search=rugby