Rugby Athletic Signs Three-Year Deal with Lakefront 7s

Rugby Athletic Signs Three-Year Deal with Lakefront 7s Rugby Athletic has officially signed on as the exclusive apparel and merchandise partner of Lakefront 7s through 2017.

The partnership is the first of its kind for this event and will include communications, marketing and sponsorship assistance, outfitting the referees, creating a consistent apparel and merchandise line, as well as vending the actual tournament itself, which takes place this year on Saturday, June 27.

“This is such an amazing event and we are so happy to be involved,” Rugby Athletic’s Chris Babiash said. “We really want to help add to this tournament’s success and feel that helping build and promote a consistent brand is just the first step. We can’t wait to see where we can take it during the next few years!”

Lakefront 7s, hosted by the Milwaukee Barbarians Rugby Club, is currently the largest summer rugby event in the U.S., attracting an approximate 150 teams and nearly 2000 participants to its one-day tournament. The event is held along the scenic shores of Lake Michigan, at Veterans Park in Milwaukee during the ever-popular Summerfest, the World’s largest music festival.

“The Barbarians are excited to be partnering with Rugby Athletic at the Lakefront 7s Tournament,” Joe Cunningham, General Manager of the Milwaukee Barbarians said. “This is an excellent opportunity for our club, and it is great to have an organization like RA helping promote the Milwaukee rugby community.”

This year, the Lakefront 7s celebrates its 33rd anniversary. Having traditionally supported rugby for athletes in high school and beyond, the event expanded to youth (tag) rugby in 2012 and has been steadily adding fields each year for this rapidly-growing age group.

“Chris and his team at Rugby Athletic have a lot of event experience.” said Victor Drover, Director of the Lakefront 7s. “With the growth we’ve experienced in the last few years, the time was right to bring in a professional vendor to allow the organizing committee and our volunteers from the Milwaukee rugby community to focus on making the event enjoyable for all.”

Lakefront 7s is still currently accepting team registrations for this event! In fact, if you use the code “RA2015” through May 7, your team will get $50 off the registration fee. Make sure you don’t wait long, though, as this tournament always sells out!

To learn more about this incredible event or to register a team, please visit www.lakefront7s.org. To check out the Milwaukee Barbarians site, visit www.milwaukeerugby.org . And, to learn more about Milwaukee’s Summerfest and all it has to offer, please visit www.summerfest.com.

If you wish for Rugby Athletic to consider vending your event, please contact Chris at cbabiash@rugbyathletic.com or via phone at 612.590.0065. For more information on Rugby Athletic, please visit http://www.rugbyathletic.com.

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