Rugby kisses from gay Paree
By Cyd Zeigler jr.
Outsports.com
The Tourism Board of Paris has come up with an ad campaign to attract Londoners to the cross-channel city of romance. One of the ads (right) in the campaign features rugby players in a scrum kissing and groping one another. Says their Web site:
“The second ad uses offbeat wit and the Rugby World Cup to show the world that Paris is also the capital of humour. The Paris region will be hosting several World Cup matches, including the final at the Stade de France.”
Maybe it’s lost on me because I’m gay, but I found the ad more erotic and sexy than funny. I guess they’re going after the Chuck & Larry crowd, too. But given that the French Dieux du Stade puts out hours of video and pages of photos of naked athletes caressing themselves and one another every year, it’s hard to find this shot somehow ironic.
-These ads are very disturbing to me…they are defiling the beautiful sport that I love and in their attempt to provide humorous advertisement, they have created a mockery of gays. This is no way is advancing the sport of rugby and does nothing for Paris tourism I bet.
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I guess maybe I just haven’t been hating the French hard enough since I saw those Chabal videos. My bad.
Thank you for bringing such nice posts. Your blog is always fascinating to read.
Out of curiosity, why does this photo ‘make a mockery of gay people’ as you say?
Rugby really shouldn’t be taking itself too seriously, an ad that was created to poke fun at “what really goes on in a scrum”, and to get people talking about the campaign. Seems it worked.
hello.
totally random and i came out of nowhere.
yeah i have to ask why you think that ad make a mockery to gays ?
coz there’s tons of ads in germany with footballer kissing each other and people dont really take it too seriously.
and its only trying to campaign that sports and homosexuality can mix and all he violence should stop.
just saying okay , but if it disturbs you , then its your feelings anyway , no once can change that.
have a good day mister 🙂
I have to say i find this advert hilarious! I don’t see how this is a mockery of gays.. its just a bit of fun. if anything they’re making fun of the rugby players. ^_^ I still think its one of my favorite adverts that I have seen so far!